Field
Marketing for local service businesses

Marketing that works
as hard as you do.

We handle your posts, emails, and follow-ups — all done for you. Then we hand you the keys so you own everything.

40+ pieces of content a month
8 wks start to finish
100% yours to keep
Social media posts
Content written in your voice
Automatic lead follow-up
Email campaigns
Monthly lead reports
Your tone, your brand
No long-term contracts
You own everything
Social media posts
Content written in your voice
Automatic lead follow-up
Email campaigns
Monthly lead reports
Your tone, your brand
No long-term contracts
You own everything

Simple from day one.
Yours forever.

Most agencies keep you dependent on them. We do the opposite — we build everything so well that you could run it yourself. You just might not want to.

1
Week 1–2 · Sprint

We learn your business

We sit down and get to know your business, your customers, and what you're going for. We also take a hard look at what's working and what isn't.

  • A guide to how your business talks and who it's talking to
  • Research on your customers and top competitors
  • A clear 90-day plan for what to post and where
2
Week 3–8 · Build

We build your system

We set everything up, create your content, and make sure new leads never fall through the cracks — even when you're out on a job.

  • Automatic follow-ups sent to every new lead
  • Your first month of posts, captions, and emails — ready to go
  • A simple dashboard so you always know where your leads come from
3
Week 8 · Hand-off

We hand you the keys

Everything we built is yours. We walk you through it all and make sure you feel confident running it on your own.

  • Short videos showing you exactly how to run everything
  • Ready-to-use content starters so you never start from scratch
  • A check-in 30 days later to make sure everything's running smoothly
4
Ongoing · Optional

Or we stay on

Prefer to focus on running your business while we keep the marketing going? We offer monthly plans after the build is done.

  • Fresh content every month, done for you
  • Monthly call to review results and plan ahead
  • Month-to-month, cancel anytime

Everything you need.
Nothing you don't.

We build a complete marketing setup for your business — designed to run without a full-time marketing person on your team.

Content, done for you

We write your posts, captions, and emails in your voice — reviewed by a real person before anything goes out. You approve it, we publish it. No more staring at a blank screen.

40+ pieces/month

Automatic lead follow-up

Every new lead gets a follow-up automatically — even when you're on a job. No more losing work because you forgot to call someone back. We set it up once and it runs on its own.

Set it and forget it

Monthly report in plain English

Every month you get a simple report showing exactly where your calls and leads came from. No charts you have to decode — just a clear picture of what's working and what to do next.

Clear, simple reporting

Sounds like you.
Scales like a team.

We teach AI to write exactly the way you talk — your words, your tone, your personality. Every post and email that comes out sounds like you wrote it, not a robot.

Those instructions become yours when we're done. You can keep generating content that sounds like you long after we've finished working together.

What you give it

"Write a Facebook post for [Business Name], a Chicago plumbing company. Friendly and direct, no jargon. Target homeowners. Mention our same-day service. End with a clear CTA."

What comes out

Leaky faucet driving you crazy? 💧 Our team is on call today — same-day service, upfront pricing, no surprises. Chicago's most trusted plumbers, ready when you need us. Call now or tap the link to book. →

You leave owning
everything.

When we're done, you get everything we built — no strings attached, no monthly fee required to keep using it.

01

Your marketing playbook

How your business talks, who your best customers are, and what to say to win their trust — all written down in one simple document.

02

Content starters

Ready-to-use instructions that generate posts and emails in your voice in seconds. Paste them into any AI tool, click, and you're done.

03

Step-by-step video guides

Short recordings showing exactly how to run everything we set up — like having us walk you through it in person, whenever you need a refresher.

04

30-day content calendar

A full month of content planned out and ready to publish, so you're never scrambling for what to post next.

Transparent pricing.
No retainer traps.

Discovery Sprint

$2,500
One-time, paid upfront

Best if you want a clear plan before committing to the full build. You'll know exactly what to do and where to focus.

  • A guide to how your business sounds and who it's talking to
  • Research on your customers and top competitors
  • A 90-day plan for what to post and where
  • Which platforms will get you the most leads
  • A 30-minute walkthrough of your full strategy
Get started →

Monthly Retainer

$1,800
Per month · 3-month minimum

Available after the Full Build. We keep everything running while you focus on the work you actually love doing.

  • 40+ posts, captions, and emails every month
  • Email campaigns sent on your behalf
  • A simple monthly report on what's driving leads
  • A monthly call to review results and plan ahead
  • Your systems kept up to date and running smoothly
Get started →
EL

Hi, I'm Emily.
Nice to meet you.

I'm a Chicago-based marketing strategist obsessed with one problem: local service businesses doing great work but losing customers to competitors with better marketing.

So I built something different. Fieldwork Studio gives local service businesses the same marketing tools that big companies use — without the big agency price tag or the pressure to stay on forever.

Lead follow-up systems
Google Analytics
WordPress
Video production
Email marketing
AI content creation
Brand strategy

Let's build something
that lasts.

Book a free 30-minute call. No pressure, no pitch deck — just an honest conversation about what you need and whether we're a good fit.

Book a free call
or email emilyplovett@gmail.com →

What We Do

Fieldwork Studio is a Chicago marketing agency for local service businesses. We build complete AI-powered marketing systems, and then we hand you the keys. Because most agencies keep you dependent on them, we do the opposite. Our goal is to build everything so well that you could run it yourself.

How It Works

First, we dig into your business, your customers, and your goals. In addition, we audit what is currently working and what is not. As a result, you get a brand voice document, audience research, and a 90-day content roadmap. After that, we move into the build phase.

What’s Included

We set up your HubSpot CRM with lead routing and follow-up sequences. Furthermore, we configure Google Analytics and build a reporting dashboard. We also create your first 40 content assets, all trained on your brand voice. Finally, we hand everything off with a complete kit so you can keep running it yourself.

Who We Serve

We work with local service businesses across Chicagoland. For example, we serve plumbers, HVAC companies, landscapers, and cleaning services. In addition, we work with electricians, roofers, and home renovation contractors. Because these businesses do great work but often lose customers to competitors with better marketing, we built Fieldwork Studio specifically for them.

Our Pricing

We offer three options. To start, the Discovery Sprint is $2,000 and gives you a full strategy. However, if you want everything built for you, the Full Build is $4,500 and takes eight weeks. After that, you can add a monthly retainer for $1,200 per month. In addition, all work is handed to you at the end — no retainer traps.

Get Started

Book a free 30-minute discovery call. There is no pressure and no pitch deck. Instead, it is just an honest conversation about what you need. So if you are a local service business in Chicago, Aurora, Naperville, Joliet, or anywhere across Chicagoland, we would love to talk.